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Designing Your Organization based on What Makes Your Company Unique
Your company's success has been driven by features that have made it
an excellent competitor, a place to work that motivates employees, or
other critical success factors. As you consider reorganizing positions
or workflow, adjusting roles, or other changes, it is important to
consider what has made your company successful thus far. These
attributes can then be built into the new structure, systems, and
organizational culture that you will move toward.
The following is an example of the types of exercises we use with our
clients. With each client, we develop a list of questions that is
appropriate to the organization; however, the following give an
indication of our approach.
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List the most critical unique features of your
company that put it "out in front" of the competition in its
customers' (and potential customers') minds: |
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1. |
________________________________________________________________________________ |
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2. |
________________________________________________________________________________ |
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3. |
________________________________________________________________________________ |
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4. |
________________________________________________________________________________ |
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List the most critical unique features of your
company that make it "best in class" in the minds of
industry watchers in your industry: |
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1. |
________________________________________________________________________________ |
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2. |
________________________________________________________________________________ |
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3. |
________________________________________________________________________________ |
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4. |
________________________________________________________________________________ |
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List the most critical unique features of your
company that make it "preferred" in the minds of current
suppliers, and others you would like to buy from: |
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1. |
________________________________________________________________________________ |
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2. |
________________________________________________________________________________ |
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3. |
________________________________________________________________________________ |
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4. |
________________________________________________________________________________ |
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List the most critical unique features of your
company that make it "the place to work" for current
employees and others you would like to recruit: |
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1. |
________________________________________________________________________________ |
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2. |
________________________________________________________________________________ |
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3. |
________________________________________________________________________________ |
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4. |
________________________________________________________________________________ |
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Santa Rosa, CA 95404